StartSmartt, today.
StartSmartt connects your deal needs with the right lenders, and brings every competing term into one place.
Sponsors land market terms more efficiently, lenders see more opportunities to deploy capital: everyone comes out ahead.
Scattered and inefficient processes around debt execution are replaced with one structured platform, from first invitation to final commitment.
It's time to move on from the inbox.
Everyone knows how this goes...
A sponsor emails their go-to lenders. Should there be more outreach? No one knows. Deal team's attention is on the transaction, not the financing process.
Diligence questions and grid terms come back in different formats on different days. Nothing lines up; it's chaos that costs hours to untangle.
Best terms scattered across dozens of replies, version control's a mess, and iterating on any of it is even worse. Who said what, and when?
| Workflow | Today | Today, with StartSmartt |
|---|---|---|
| Lender selection | Limited stable of go-to names, limited visibility | Access to a much wider pool of vetted lenders |
| Outreach tracking | Ad hoc conversations, asked down the hall | Always know exactly where each thread stands |
| Invitations, NDAs, and documents | Inboxes plus a third-party VDR | Outreach, revisions, docs all handled in one place |
| Diligence Q&A | Same question answered five times | Every question answered once, for everyone |
| Term comparison and iteration | Manually in Excel, no easy way to synthesize holistically | Intuitive dashboards and scoring, frictionless iterations |
| Negotiation history | Buried in email threads and version chaos | Every party's full negotiation history in one place, fully encrypted |
| Audit trails | Reconstructed months later | Always available, ready for your IC, Counsel, and LPs |
Debt sourcing has a lot of moving parts.
On StartSmartt,
it all flows in one place.
One platform to source, negotiate, and land the right financing.
- Broaden your lender base, explore potential fits, or have prospects vetted and plated for you.
- Manage documents and diligence in one place.
- A smarter way to handle diligence questions, without the repetition.
- Set your terms from templates and negotiate every prong. Publish your ask across every term of the financing while receiving real-time market feedback.
- Iterate with confidence. Dashboards and scoring tools turn each round into evidence-based decisions.
- Track every stage from initial interest to no-outs commitment, with an intuitive view every step of the way. Deploy with ease.
Be seen, compete, and expand your relationships and deal flow.
- Become visible to sponsors you haven't called on yet, or didn't get a chance to run into at the last conference. Invites come to you.
- Knock out initial steps and documents you need to get the sponsor quick feedback on terms, all in one platform.
- Collaborate with your deal teams and counsel in an intuitive, easy-to-track tool, with the ability to create internal silos. No email threads or one-off approvals needed.
- Get real-time feedback from sponsors and market terms before you commit.
- Deploy more capital that fits your investment criteria, with clean handoffs for documentation and closing.
Institutional grade security from day one, no exceptions.
Built with a US-based team and tech stack
- Encryption
- All data encrypted in transit and at rest, using the highest industry protocols, so your deal information is protected at every stage from upload to storage.
- Audit trails
- Every view, download, and change logged and timestamped, giving you a full record of who did what, when, on every deal, over time.
- Granular access
- Invite-only data room permissions. Only the people you name see your deal. Create internal silos, expand your deal team, or bring in outside counsel, all in your control.
- Cloud infrastructure
- Enterprise-grade cloud hosting with regular backups and continuous monitoring, so your data stays available and protected around the clock.
Built by people who have lived in multiple seats
in the Middle Market.
- 21 years lending to the middle market
- Head of Healthcare, NXT Capital, 13 years
- Wake Forest · Emory MBA
- 15 years originating middle-market debt
- CEO, Superior Biologics, 4 years
- University of Florida · Emory MBA
- 9 years as FinTech CEO for Banking Software
- Commercial Lender, 15 years
- Wake Forest · Oxford MBA
- 26 years in software engineering
- COO, Cirrus Secure
- Wake Forest
Stuart spent nearly all of his 26-plus year career in middle market private credit, working directly with sponsors and other lenders. Drawing from that experience, he knows what sponsors seek in a partner, how lenders operate, and what friction gets in the way of smooth deployment. He built StartSmartt to close that gap.
Manesh spent his career on multiple sides of middle market transactions. As an operating CEO who executed M&A for a healthcare company, and as a lender who structured and negotiated debt firsthand, he lived in the chaos of the current way of connecting capital needs with providers, and built StartSmartt to end it.
Manesh and Stuart met in 2006, worked together across two organizations, and obtained their MBAs together at Emory. They remain close friends to this day, 20 years and counting.Stuart has been close friends with David since eighth grade. They met Brian on the first day of orientation at Wake Forest, where the three of them clicked immediately and went on to play in multiple bands together for the next four years. They've remained close friends for decades.
We enhance deals with debt.
We empower others with education.
Debt is one of the most powerful yet often misunderstood forces in a person's financial life. In our ecosystem, sponsors and lenders alike use it every day to create jobs, scale impact, and deliver wins for their teams.
We think that debt understanding shouldn't be reserved for the people already inside the room.
That's why 2% of our profits go towards teaching families, community centers, schools, and underserved communities the true mechanisms of debt: how to use it, how it's abused, and how to make it work for you rather than against you.
The short answers.
Who is StartSmartt for?
Middle market private equity sponsors sourcing senior secured cash flow loans, and the lenders who compete to provide those loans.
How does StartSmartt run financings?
Sponsors easily enter their financing attributes and invite the lenders they choose, then everyone collaborates in one shared workspace through diligence to pre-close.
Is this a bidding platform?
No, it's a marketplace connecting those seeking capital with those providing it, with matching and execution built to be simple and intuitive.
How does a lender access financing?
Lenders only see a deal once a sponsor invites them in. No cold outreach. Any lender you invite gets access, even if they're new to StartSmartt.
Can I use my existing relationships?
Yes, you choose exactly which lenders see your deal. StartSmartt doesn't replace your relationships, it organizes and expands them.
How is this different from just emailing lenders directly?
Everything lives in one place instead of scattered inboxes, so nothing gets lost or duplicated, and the relationship always stays with you, full stop.
Is my data secure?
Every data room is access controlled per lender and walled off from other lenders in the room, with full audit trails so you always know who saw what and when. Only the people you name ever get in, and all data is encrypted in transit and at rest.
Do I need to onboard my whole team?
No, bring your whole team in, or run it lean, based on what works best for your firm. StartSmartt adapts to fit your workflows.
What happens after a deal closes?
Everything stays on record, fully versioned for your investment committee and your LPs, and builds the intelligence you carry into your next deal.
StartSmartt, today. Your market awaits. Middle market debt sourcing and execution
StartSmartt, today.
StartSmartt connects your deal needs with the right lenders, and brings every competing term into one place.
Sponsors land market terms more efficiently, lenders see more opportunities to deploy capital: everyone comes out ahead.
Scattered and inefficient processes around debt execution are replaced with one structured platform, from first invitation to final commitment.
It's time to move on from the inbox.
Everyone knows how this goes...
A sponsor emails their go-to lenders. Should there be more outreach? No one knows. Deal team's attention is on the transaction, not the financing process.
Diligence questions and grid terms come back in different formats on different days. Nothing lines up; it's chaos that costs hours to untangle.
Best terms scattered across dozens of replies, version control's a mess, and iterating on any of it is even worse. Who said what, and when?
| Today | Today, with StartSmartt |
|---|---|
| Lender selection | |
| Limited stable of go-to names, limited visibility | Access to a much wider pool of vetted lenders |
| Outreach tracking | |
| Ad hoc conversations, asked down the hall | Always know exactly where each thread stands |
| Invitations, NDAs, and documents | |
| Inboxes plus a third-party VDR | Outreach, revisions, docs all handled in one place |
| Diligence Q&A | |
| Same question answered five times | Every question answered once, for everyone |
| Term comparison and iteration | |
| Manually in Excel, no easy way to synthesize holistically | Intuitive dashboards and scoring, frictionless iterations |
| Negotiation history | |
| Buried in email threads and version chaos | Every party's full negotiation history in one place, fully encrypted |
| Audit trails | |
| Reconstructed months later | Always available, ready for your IC, Counsel, and LPs |
Debt sourcing has a lot of moving parts. On StartSmartt, it all flows in one place.
One platform to source, negotiate, and land the right financing.
- Broaden your lender base, explore potential fits, or have prospects vetted and plated for you.
- Manage documents and diligence in one place.
- A smarter way to handle diligence questions, without the repetition.
- Set your terms from templates and negotiate every prong. Publish your ask across every term of the financing while receiving real-time market feedback.
- Iterate with confidence. Dashboards and scoring tools turn each round into evidence-based decisions.
- Track every stage from initial interest to no-outs commitment, with an intuitive view every step of the way. Deploy with ease.
Be seen, compete, and expand your relationships and deal flow.
- Become visible to sponsors you haven't called on yet, or didn't get a chance to run into at the last conference. Invites come to you.
- Knock out initial steps and documents you need to get the sponsor quick feedback on terms, all in one platform.
- Collaborate with your deal teams and counsel in an intuitive, easy-to-track tool, with the ability to create internal silos. No email threads or one-off approvals needed.
- Get real-time feedback from sponsors and market terms before you commit.
- Deploy more capital that fits your investment criteria, with clean handoffs for documentation and closing.
Institutional grade security from day one, no exceptions.
Built with a US-based team and tech stack
- Encryption
- All data encrypted in transit and at rest, using the highest industry protocols, so your deal information is protected at every stage from upload to storage.
- Audit trails
- Every view, download, and change logged and timestamped, giving you a full record of who did what, when, on every deal, over time.
- Granular access
- Invite-only data room permissions. Only the people you name see your deal. Create internal silos, expand your deal team, or bring in outside counsel, all in your control.
- Cloud infrastructure
- Enterprise-grade cloud hosting with regular backups and continuous monitoring, so your data stays available and protected around the clock.
Built by people who have lived in multiple seats in the Middle Market.
- 21 years lending to the middle market
- Head of Healthcare, NXT Capital, 13 years
- Wake Forest · Emory MBA
- 15 years originating middle-market debt
- CEO, Superior Biologics, 4 years
- University of Florida · Emory MBA
- 9 years as FinTech CEO for Banking Software
- Commercial Lender, 15 years
- Wake Forest · Oxford MBA
- 26 years in software engineering
- COO, Cirrus Secure
- Wake Forest
Stuart spent nearly all of his 26-plus year career in middle market private credit, working directly with sponsors and other lenders. Drawing from that experience, he knows what sponsors seek in a partner, how lenders operate, and what friction gets in the way of smooth deployment. He built StartSmartt to close that gap.
Manesh spent his career on multiple sides of middle market transactions. As an operating CEO who executed M&A for a healthcare company, and as a lender who structured and negotiated debt firsthand, he lived in the chaos of the current way of connecting capital needs with providers, and built StartSmartt to end it.
Manesh and Stuart met in 2006, worked together across two organizations, and obtained their MBAs together at Emory. They remain close friends to this day, 20 years and counting.Stuart has been close friends with David since eighth grade. They met Brian on the first day of orientation at Wake Forest, where the three of them clicked immediately and went on to play in multiple bands together for the next four years. They've remained close friends for decades.
We enhance deals with debt.
We empower others with education.
Debt is one of the most powerful yet often misunderstood forces in a person's financial life. In our ecosystem, sponsors and lenders alike use it every day to create jobs, scale impact, and deliver wins for their teams.
We think that debt understanding shouldn't be reserved for the people already inside the room.
That's why 2% of our profits go towards teaching families, community centers, schools, and underserved communities the true mechanisms of debt: how to use it, how it's abused, and how to make it work for you rather than against you.
The short answers.
Who is StartSmartt for?
Middle market private equity sponsors sourcing senior secured cash flow loans, and the lenders who compete to provide those loans.
How does StartSmartt run financings?
Sponsors easily enter their financing attributes and invite the lenders they choose, then everyone collaborates in one shared workspace through diligence to pre-close.
Is this a bidding platform?
No, it's a marketplace connecting those seeking capital with those providing it, with matching and execution built to be simple and intuitive.
How does a lender access financing?
Lenders only see a deal once a sponsor invites them in. No cold outreach. Any lender you invite gets access, even if they're new to StartSmartt.
Can I use my existing relationships?
Yes, you choose exactly which lenders see your deal. StartSmartt doesn't replace your relationships, it organizes and expands them.
How is this different from just emailing lenders directly?
Everything lives in one place instead of scattered inboxes, so nothing gets lost or duplicated, and the relationship always stays with you, full stop.
Is my data secure?
Every data room is access controlled per lender and walled off from other lenders in the room, with full audit trails so you always know who saw what and when. Only the people you name ever get in, and all data is encrypted in transit and at rest.
Do I need to onboard my whole team?
No, bring your whole team in, or run it lean, based on what works best for your firm. StartSmartt adapts to fit your workflows.
What happens after a deal closes?
Everything stays on record, fully versioned for your investment committee and your LPs, and builds the intelligence you carry into your next deal.